WAVE FITCAMPAIGNS / MOTION / COMMUNITY

MAKE
YOUR
MOVE.

Wave Fit / training film

EVERYDAY ENERGY. A DISTINCTIVE VOICE.

CREATIVE DIRECTION

Energy you
can recognise.

Electric green. Confident messages. People in motion. A campaign language designed to connect training with everyday motivation.

01 / THE MOTIVATION SERIES

02 / PEOPLE AT THE CENTRE

Client-supplied training imagery connects the campaign world with the people and equipment behind it.

WAVE FIT / KEEP MOVING

NEW CREATIVE BY OPENY

Studio identity, colour and graphic rhythm. A new motion direction created for Wave Fit.

New design exploration / original client identityDownload editable application

NEW DIGITAL EXPLORATION

A new interactive website direction by OPENY. Explore the categories and build a shortlist inside the working concept.