SAMER CHOUCAIR / THE CONNECTED WORK
A point of view.
Built into a presence.
Personal branding, editorial campaigns, portraiture and short-form motion.
Discover the work ↓
01 / THE PROJECT
One story.
Many touchpoints.
The assignment
A personal brand has to carry both the person and the ideas. Portraiture creates recognition; editorial design gives complex subjects a clear and consistent public expression.
Our response
We connected the original signature, portrait imagery, campaign art direction and vertical motion. The energy-market series shows how one topic becomes a family of posts, stories and reels.
02 / SAMER CHOUCAIR
From perspective
to a moving story.
Portrait footage, editorial typography and campaign imagery work together in the vertical reel format. The excerpt demonstrates the visual treatment of the energy-market series.
Energy markets / reel design excerpt Motion design / selected excerpt
03 / SAMER CHOUCAIR
One subject.
Multiple touchpoints.
A post introduces the idea. A story adapts it for a different frame. A reel adds pacing. The campaign keeps the hierarchy and original signature consistent while changing how the audience encounters the content.
04 / SAMER CHOUCAIR
Presence
with continuity.
The portrait library and signature give the editorial work a recognisable foundation. Colour, framing and typographic rhythm connect the person to the wider campaign world.
THE VALUE OF THE WORK
More than
individual assets.
A connected editorial system across still and moving formats. The same signature and visual hierarchy carry the story from a campaign cover to a vertical reel.
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