PRO ICON / THE CONNECTED WORK
One brand.
A whole ecosystem.
Connecting fitness technology, software presentation and international campaign creative.
Discover the work ↓
01 / THE PROJECT
One story.
Many touchpoints.
The assignment
An EMS brand has to speak to different audiences: the person training, the coach controlling a session and the partner introducing the system to a new market.
Our response
We brought product communication, software interface presentations, website visuals and regional social campaigns into a connected visual language. Technical screens and human stories each have a clear role.
02 / PRO ICON
The technology.
Made understandable.
EMS, Cross and Esthetic each have their own interface world. Tablet and phone compositions make programmes, controls and training modes visible. We translated the software experience into a family of product presentations and motion assets.
03 / PRO ICON
A product story
in motion.
The software presentation moves between the interface and the device. A short sequence turns individual screens into a guided product story.
Software presentation / motion excerpt Motion design / selected excerpt
04 / PRO ICON
Global identity.
Local relevance.
Regional campaign work adapts the message while retaining the same product language. German training creative, Italian product campaigns, French event communication and Arabic studio promotions show how one identity can travel.
05 / PRO ICON
Beyond the feed.
Website banners, product visualisations and sales collateral carry the story across larger formats. The same system has to work both as a quick impression and as a closer product explanation.
THE CONNECTED WORLD
A shared identity.
Many places.
Explore the partner locations listed in PRO ICON’s official directory. Markers show cities.
THE VALUE OF THE WORK
More than
individual assets.
A recognisable family of product, digital and campaign assets. The work carries the PRO ICON identity from a control screen to a studio promotion, while making room for local language and context.
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