OPENYSelected work
MALE
CARE

THE GROOMING EDIT

Ritual.
Refined.

Male Care beard serum detailExplore the collection
01 / THE PRODUCT WORLD

Less noise.
More character.

A product-led visual system, built around dark packaging, precise typography and distinct colour accents.

Male Care product lineup
02 / THREE EXPRESSIONS

Choose a mood.

Explore the fragrance packaging imagery.

Male Care Fresh fragrance packaging
03 / UP CLOSE

The details do the talking.

Packaging details and product communication.

04 / PRODUCT ART DIRECTION

A collection, composed.

Selected product presentation and wall-art concepts.

NEW CREATIVE BY OPENY

THE DAILY EDIT

Grooming packaging, colour and graphic rhythm. A new motion direction created for Male Care.

New design exploration / original client identityDownload editable application
NEW DIGITAL EXPLORATION

Your ritual. Refined.

A new interactive website direction by OPENY. Explore the categories and build a shortlist inside the working concept.

Open the interactive concept