DR. MOHAMED SHEHATA / THE CONNECTED WORK
Expertise,
with a human face.
A connected identity across personal branding, clinic communication and campaign creative.
Discover the work ↓
01 / THE PROJECT
One story.
Many touchpoints.
The assignment
A medical personal brand has to be both recognisable and clear. The person, the clinic locations and the services need to sit within the same communication system.
Our response
We brought the original monogram, portrait-led artwork, clinic information and service campaigns together. A consistent hierarchy and warm visual language connect the different formats.
02 / DR. MOHAMED SHEHATA
The person
behind the practice.
Portrait-led compositions give the brand a recognisable human centre. The original monogram, restrained colour and typography support that presence across larger brand applications.
03 / DR. MOHAMED SHEHATA
Different services.
One visual language.
Service-led campaigns use distinct images and messages within a connected brand system. The examples show seasonal and service communication, rather than a single repeated template.
04 / DR. MOHAMED SHEHATA
Recognition
across locations.
Clinic information assets apply the same identity to Fifth Settlement, Alexandria and Sheikh Zayed. Consistency makes each location feel part of the same practice.
THE VALUE OF THE WORK
More than
individual assets.
A coherent family of brand and campaign applications: a clear personal presence, consistent clinic communication and a repeatable approach to social design.
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