OPENYSelected work

AMLAK PLUS / BRAND IDENTITY

Assets.
Connected.

A visual identity for a smarter property ecosystem.

Explore the system
Amlak Plus geometric symbol
STRATEGY / IDENTITY / APPLICATIONS
ONE CONNECTED IDEA

Many assets.
One clear system.

The identity brings the logic of property, data and organisation into one interlocking mark. Forest green establishes a calm foundation; gold gives the system its distinctive signature.

Amlak Plus primary identityTHE PRIMARY SIGNATURE

Designed to
work together.

01

Interlocking geometry
A modular symbol built around connection.

02

A bilingual signature
Arabic and English within the same identity.

03

A consistent presence
From the smallest touchpoint to the full brand world.

01 / FOREST#184D40
02 / GOLD#C5A251
THE IDENTITY IN CONTEXT

Quiet confidence.

Selected brand applications and presentation studies.

THE MARK IN MOTION

A system that moves.

Amlak Plus / identity motion
NEW CREATIVE BY OPENY

CONNECTED BY DESIGN

Property identity, colour and graphic rhythm. A new motion direction created for Amlak Plus.

New design exploration / original client identityDownload editable application
NEW DIGITAL EXPLORATION

Places with possibility.

A new interactive website direction by OPENY. Explore the categories and build a shortlist inside the working concept.

Open the interactive concept