Media planning & buying services
Give your campaign a considered media plan. We connect the audience, timing and budget across relevant digital and offline placements, with buying and coordination built around the wider campaign.
Discuss your project ↗
Useful when
you need a change.
- You need to decide where a campaign should run.
- Your launch spans several channels or placements.
- You need coordination between creative, media and timing.
Clear thinking.
Tangible work.
The final deliverables are agreed around your brief.
Audience & channel planning
Evaluate where the intended audience can be reached and the role of each selected channel.
Budget & scheduling
Build a media allocation and placement schedule that reflects campaign priorities.
Buying & coordination
Coordinate placement availability, commercial terms and asset requirements within the agreed scope.
Delivery & review
Review media delivery and available performance evidence against the planned activity.
Know what
good looks like.
We assess delivery, reach, frequency and cost measures where available, alongside the wider campaign objective and each channel’s measurement limits.
Where we start
Bring the campaign brief, target locations, dates, creative requirements and media budget.
Start a conversation ↗CAIRO / YOUR NEXT MARKET
Media planning & buying, built around your audience.
Give your campaign a considered media plan. We connect the audience, timing and budget across relevant digital and offline placements, with buying and coordination built around the wider campaign.
Our team is based in New Cairo, Egypt. For briefs targeting Egypt, Saudi Arabia, the UAE or another international market, we agree the audience, language, channels and delivery requirements before work begins. Location-based production is scoped separately.
Explore our client projects ↗What does the engagement include?
Audience & channel planning: Evaluate where the intended audience can be reached and the role of each selected channel. Budget & scheduling: Build a media allocation and placement schedule that reflects campaign priorities. Buying & coordination: Coordinate placement availability, commercial terms and asset requirements within the agreed scope. Delivery & review: Review media delivery and available performance evidence against the planned activity.
What should we prepare for the first conversation?
Bring the campaign brief, target locations, dates, creative requirements and media budget.
How is progress reviewed?
We assess delivery, reach, frequency and cost measures where available, alongside the wider campaign objective and each channel’s measurement limits.